Ever wondered why jewelry boutiques around the world are flooded with trendy necklaces that all seem to come from the same place? The answer is simple—China is the global capital for wholesale fashion necklaces. Whether you’re a beginner starting an online boutique or a seasoned retailer expanding your accessory line, China offers unbeatable value and variety.
From stainless steel chains to boho-chic layers, wholesalers in cities like Yiwu, Guangzhou, and Shenzhen are making it easier than ever to access high-quality, low-cost necklaces.
But with so many options out there, where do you start? How do you find the right pieces that sell? And most importantly, how do you avoid scams or poor-quality products?
Don’t stress—we’ve got your back. In this complete guide, we’re breaking down everything you need to know about sourcing top 10 wholesale necklaces from China that customers actually want. You’ll also get pro tips on finding trusted suppliers, negotiating better prices, and reselling for maximum profit. So grab your notebook (or bookmark this), because we’re going deep.
Índice
Understanding the Chinese Wholesale Jewelry Market
When it comes to mass production, China is a beast—and jewelry is no exception. Cities like Yiwu (home to the world’s largest small commodities market), Guangzhou (a fashion manufacturing hub), and Shenzhen (a tech and luxury hub) dominate the wholesale jewelry game. These cities are teeming with suppliers who specialize in necklaces of all kinds—from $0.50 costume jewelry to premium gold-plated items that retail for $100+ in Western markets.
What makes China’s market attractive?
- Massive variety: Whatever your niche—minimalist, boho, luxury, spiritual—you’ll find it.
- Low pricing: Thanks to economies of scale and labor cost advantages, wholesale prices are incredibly competitive.
- Customization: Many suppliers offer low minimums for personalized pieces.
- Global logistics: Most factories already work with DHL, FedEx, and other global shippers, so international delivery is a breeze.
China’s ability to quickly adapt to fashion trends and produce at scale makes it a dream destination for jewelry resellers. That said, you still need to choose carefully—because not all that glitters is gold (literally and figuratively).
Why Choose Necklaces for Wholesale?
Let’s talk strategy. Of all the types of jewelry you could sell—why necklaces?
Necklaces are like the jeans of the accessory world. They fit nearly everyone, they’re easy to upsell, and they never go out of style. Whether you’re selling in a physical store, on Shopify, or through Instagram, necklaces offer a reliable profit path.
Here’s why they’re a smart wholesale product:
- High repeat purchase rate – Customers often buy multiple styles.
- Low return rates – One-size-fits-most eliminates sizing confusion.
- Lightweight for shipping – Cheaper logistics = better margins.
- Perfect for bundling – Sell as sets or create themed collections.
Plus, necklaces often serve emotional or symbolic value—think couples’ pendants, zodiac signs, or nameplate jewelry. That emotional connection boosts their giftability and impulse purchase appeal.
What Makes a Great Wholesale Necklace?
Before you go and order 1,000 units of anything shiny, let’s pause. A great wholesale necklace isn’t just pretty—it checks a few key boxes.
✔ Calidad del material
Look for stainless steel, sterling silver (925), gold-plated brass, or eco-resin. Avoid nickel-heavy alloys that tarnish quickly or irritate the skin.
✔ Design Relevance
s it on trend? Check Instagram, Pinterest, and fashion blogs to see what’s buzzing. Minimalist pieces, celestial motifs, and vintage revival styles are hot right now.
✔ Finish and Craftsmanship
Even a $1 necklace should have clean edges, consistent plating, and strong clasps. Don’t settle for sloppy welds or dull finishes.
✔ Branding Potential
Can you private label or add your packaging? That’s where you add value.
Top 10 Wholesale Necklace Styles from China
Now that you know what to look for, let’s reveal the top 10 wholesale necklace styles from China that are making waves worldwide.
#1: Stainless Steel Cuban Chain Necklace
This necklace screams attitude. Thick, bold, and gender-neutral, the Cuban link chain is a staple in streetwear and hip-hop fashion. Stainless steel is the top choice here because it doesn’t rust, fade, or irritate the skin—perfect for daily wear.
Why it’s hot:
- Unisex appeal = wider target market
- Works great in urban, hip-hop, and luxury-streetwear niches
- High perceived value with low production cost
Wholesale price: $1.50–$5
Retail price: $20–$60+
Perfect for: Shopify streetwear stores, TikTok influencers, music merch bundles
#2: Dainty Gold-Plated Pendant Necklace
Let’s swing to the other end of the style spectrum—dainty gold-plated pendant necklaces. These are the bread and butter of every minimalist fashion boutique. They’re delicate, feminine, and layer beautifully. Think tiny moons, stars, initials, or small crystals dangling from thin gold chains.
Why it’s a top seller:
- On-trend with Instagram influencers and TikTok aesthetics
- Incredibly lightweight and cheap to ship
- Great for layering sets or solo statement
Materials to look for:
- 18K or 14K gold plating over stainless steel or brass
- Anti-tarnish coating (this is a must for resale)
- Small pendant sizes (5-10mm) for a refined look
Wholesale price: $0.80 – $3
Retail price: $15 – $35+
Pro tip: Pair it with a matching bracelet or earrings for bundled sales. Dainty necklaces are ideal gifts, making them a goldmine during holiday seasons, birthdays, and anniversaries.
Perfect for: Etsy sellers, fashion boutiques, gift stores, subscription boxes
#3: Layered Boho Necklace Set
If your customers lean toward boho-chic vibes—festival outfits, macrame bags, and earthy colors—then a layered necklace set is a must-have in your collection. These sets typically include 2-4 layered necklaces with mixed chain styles, coin pendants, natural elements like shells, or geometric shapes.
Why they’re in demand:
- Offer a “complete look” with minimal effort
- Boho never really goes out of style—especially in spring/summer
- Ideal for travel, beachwear, and casual fashion
What to look for in a good set:
- Adjustable chains (so layers don’t tangle awkwardly)
- Nickel-free metal for better skin compatibility
- Diverse pendants to add visual interest
Wholesale price: $1.50 – $4 per set
Retail price: $20 – $45
You can easily upsell this type of necklace with a matching anklet or bracelet. They’re super popular among festival-goers, Gen Z fashion lovers, y bohemian lifestyle influencers.
Perfect for: Boutique owners targeting free-spirited, travel-loving shoppers
#4: Natural Stone Chakra Necklaces
Crystals and healing stones have taken off in the last few years, and they show no sign of slowing down. A chakra or natural stone necklace isn’t just a piece of jewelry—it’s a statement of wellness, spirituality, and mindfulness. Whether it’s amethyst, rose quartz, or tiger’s eye, each stone holds symbolic meaning, making them popular in gift and lifestyle niches.
Why they work:
- Unique and often handmade = higher perceived value
- Perfect for yoga, wellness, and spiritual niches
- Often bought in multiples based on “healing” needs
Styles to consider:
- Raw stone pendants
- Polished stone beads with adjustable cords
- Resin-embedded chakra symbols
Wholesale price: $1 – $5
Retail price: $20 – $50+
You’ll find a ton of these necklaces on Alibaba, DHGate, and even on smaller platforms like PandaHall. If you’re targeting the wellness or crystal community, make sure your supplier uses genuine stones and can specify their origin.
Perfect for: Yoga studio stores, spiritual gift shops, crystal enthusiasts
#5: Pearl Choker Necklace
Pearls are no longer just your grandmother’s thing. The modern pearl trend is fresh, edgy, and versatile. Think irregular freshwater pearls on a short choker with gold accents—paired with streetwear, casual fits, or formal looks.
Why pearls are making a comeback:
- Gen Z and Millennials are reclaiming pearl aesthetics
- Great for wedding season and upscale fashion boutiques
- Can be styled in both vintage and modern ways
Hot wholesale variations:
- Irregular baroque pearls with gold chains
- Faux pearl chokers (for affordability)
- Layered pearl necklaces with charm pendants
Wholesale price: $2 – $7
Retail price: $25 – $70+
A good supplier will offer customization, like different pearl sizes or adjustable lengths. If you’re targeting wedding parties or luxury bridal looks, invest in packaging—the more elegant the box, the higher the perceived value.
Perfect for: Wedding boutiques, elegant lifestyle brands, TikTok jewelry hauls
#6: Personalized Nameplate Necklaces
Who doesn’t love seeing their name in gold? Personalized nameplate necklaces have been a long-time favorite—thanks to icons like Carrie Bradshaw from Sex and the City. In today’s world, they’ve made a big comeback through social media and influencer culture.
Why they’re a best-seller:
- High emotional and gift value
- Custom = high perceived value
- Perfect for birthdays, holidays, anniversaries
Types you can offer:
- Cursive or block letter nameplates
- Birth year or zodiac signs
- Dual-language or symbol-based designs
Wholesale price: $4 – $10 (depending on complexity and material)
Retail price: $40 – $120+
Make sure your supplier offers dropshipping o fast turnaround times, as personalized products usually require more handling. Offering different font options and finishes (rose gold, silver, gold) can give your store an edge.
Perfect for: Custom gift brands, Etsy stores, Shopify POD (print-on-demand) shops
#7: Resin and Acrylic Statement Necklaces
Looking for bold, artsy, and unique? Resin and acrylic necklaces are where it’s at. These colorful, chunky pieces are loved by those who want to make a fashion statement. You’ll often find geometric shapes, embedded glitters, dried flowers, or marbled effects—perfect for anyone who’s not afraid to stand out.
Why these pieces shine:
- Eye-catching, Instagrammable designs
- Low production cost = high profit margins
- Custom molds allow for endless creativity
Top design trends:
- Transparent resin with flower petals or gold flakes
- Abstract chunky pendants in pastel tones
- Multicolor layered beads in asymmetric shapes
Wholesale price: $0.70 – $3
Retail price: $15 – $40+
Although they’re not for everyone, these necklaces dominate niche fashion communities—think indie artists, college students, and DIY-loving customers. Plus, they’re super giftable and perfect for online boutiques that push colorful, quirky aesthetics.
Perfect for: Creative lifestyle brands, fashion-forward Gen Z audiences, Instagram stores
#8: Minimalist Bar or Coin Necklaces
Minimalist never goes out of style. A bar or coin necklace is simple, elegant, and perfect for everyday wear. These necklaces cater to shoppers who want subtle, chic accessories that can be worn solo or layered with other pieces.
Why they consistently sell well:
- Matches any outfit = high utility
- Perfect for professional or casual wear
- Great base product for add-ons (initials, custom engravings)
Styles to source:
- Horizontal or vertical bar pendants
- Flat disc coins with engraved patterns
- Matte, polished, or hammered finishes
Wholesale price: $0.90 – $3
Retail price: $18 – $35+
Want to add a premium touch? Look for engraving-friendly materials like stainless steel or brass with thick gold plating. Minimalist necklaces are often layered, so selling them in curated sets (e.g., 3-in-1 packs) can skyrocket your average order value.
Perfect for: Capsule wardrobe brands, modern minimalist shops, Etsy stores
#9: Tassel and Fringe Necklaces
Boho lovers, this one’s for you. Tassel and fringe necklaces have a whimsical, earthy feel that appeals to festival-goers, art teachers, and travelers. Often made with cords, feathers, beads, or cloth, these necklaces are light yet visually impactful.
Why they’re fun to sell:
- Tons of color and texture = standout product images
- Handmade vibe appeals to eco-conscious buyers
- Great for spring/summer collections
Key design features:
- Fabric tassels on long chains or ropes
- Feather and wooden bead combinations
- Layered fringe with ethnic or tribal inspiration
Wholesale price: $1 – $4
Retail price: $20 – $50
These necklaces aren’t just seasonal—they’re style statements. If you’re branding your shop around artsy, natural, or bohemian aesthetics, tassel necklaces are a must. They pair beautifully with flowing dresses, straw hats, and anything that screams wanderlust.
Perfect for: Festival fashion stores, travel-themed boutiques, eco-lifestyle brands
#10: Faux Diamond Tennis Chain Necklaces
Looking for a little bling without the luxury price tag? Faux diamond tennis chains are fire. They replicate high-end jewelry at a fraction of the price, using cubic zirconia (CZ) or rhinestones set in shiny plated metal. These are hot in urban fashion, music, and influencer-driven niches.
Why they’re 🔥 right now:
- Bold, shiny, and status-driven
- Popular among both men and women
- Big mark-up potential if marketed well
Styles to consider:
- Iced-out tennis chains (uniform size stones)
- Chokers or longer chains with bigger diamonds
- Pair with pendants for an upgraded look
Wholesale price: $3 – $8
Retail price: $40 – $150+
With the right lighting, packaging, and branding, you can sell these necklaces at luxury-level margins. They’re popular among sneakerheads, streetwear brands, and anyone who loves high shine. Add a velvet pouch or box and you’ve got a premium product.
Perfect for: Urban fashion stores, influencer brands, hip-hop merchandise shops
How to Find Trusted Chinese Necklace Suppliers
Now that you know which necklaces to buy, let’s talk suppliers. Finding reliable partners in China is half the battle. You’ll want a supplier who’s communicative, offers fair pricing, and delivers on time. So where do you start?
Top platforms to check out:
- Alibaba – Great for bulk wholesale with trade assurance
- DHGate – Lower MOQs, faster shipping, better for beginners
- 1688 – Chinese-language platform with cheaper prices (use an agent)
- Hecho en China – B2B platform with high-end jewelry suppliers
How to vet a supplier:
- Check reviews and ratings – Look at transaction history and past buyer feedback.
- Solicitar muestras – Always test product quality before bulk orders.
- Verify business licenses – Make sure they’re not a scam or shell company.
- Use Trade Assurance – Offers protection if your goods arrive late or poorly made.
Tip: Suppliers with video factory tours or verified audits are usually more trustworthy. Also, build relationships—good suppliers often offer discounts, customization, and priority service once you’ve built trust.
Tips to Negotiate Better Wholesale Deals
Yes, you can negotiate—even if it’s your first order.
Here’s how to get better deals:
- Start with small orders, then mention plans to scale. Suppliers love return customers.
- Ask for freebies – extra units, better packaging, or lower shipping.
- Bundle SKUs – Combine necklace styles into one order to get volume discounts.
- Compare at least 3 suppliers before choosing the best quote.
- Use WeChat – It’s the go-to messaging app for Chinese businesses, often faster than email.
Acuérdate: Be respectful and polite. Building a long-term supplier relationship is more valuable than saving a few cents upfront.
Importing Necklaces from China: What You Need to Know
Importing jewelry might seem intimidating at first, but once you understand the key steps, it becomes a smooth process. When it comes to necklaces, there are logistics, legalities, and fees to keep in mind. Let’s break it down.
1. Understand Shipping Costs and Methods
You’ll typically choose between:
- Air freight – Fast (3–10 days), best for smaller orders or urgent deliveries
- Sea freight – Cheaper for bulk but slow (20–45 days)
- Express couriers (DHL, FedEx, UPS) – Fast, door-to-door, ideal for initial sample orders
Pro tip: Ask your supplier if they can include shipping in the price (DDP – Delivered Duty Paid). It simplifies everything, and you avoid unexpected customs fees.
2. Be Prepared for Customs Duties
Each country has different import regulations. In the US, for example:
- Necklaces typically fall under HS Code 7117.90
- You may have to pay customs duty (0–11%), depending on the material
- If your order is under $800, it might qualify for duty-free under Section 321
Always confirm with a freight forwarder or customs broker to avoid surprises.
3. Know the Labeling & Packaging Rules
In the U.S., EU, and many other countries, your jewelry may need:
- “Made in China” label
- Material disclosure (e.g., “gold-plated stainless steel”)
- No toxic substances (especially lead, nickel, cadmium regulations)
If you’re selling on Amazon, Etsy, or a retail store, make sure your supplier understands your country’s regulations and provides compliant packaging and documentation.
4. Manage Quality Control
Don’t skip this. Whether it’s a $1 necklace or a premium nameplate, quality control is critical.
- Always order samples before bulk orders
- Consider hiring a third-party QC inspector (especially for orders over $1000)
- Ask your supplier to send videos or images during production
If a customer receives a broken clasp or poorly plated necklace, that’s a refund (and a potential bad review) waiting to happen.
Selling Chinese Necklaces in Western Markets
Once your products land, it’s time to make money. Here’s how to turn those wholesale necklaces into hot-selling items in Western markets.
1. Set Up Your Online Store
You can use platforms like:
- Shopify – Ideal for full control and branding
- Etsy – Great for handmade, spiritual, or personalized styles
- Amazon – Massive reach but higher competition and fees
- Instagram/TikTok Shops – Perfect for visual appeal and influencer collabs
Invest in high-quality photos and short videos showing the necklace in use. Lifestyle shots boost conversion by up to 70%!
2. Create Attractive Packaging
A $2 necklace can feel like a $50 piece with the right presentation. Try:
- Velvet or suede pouches
- Custom logo boxes
- Thank you cards with care instructions
These extras add perceived value and encourage repeat buyers + referrals.
3. Pricing Strategies
Here’s a simple formula for pricing:
Retail Price = (Wholesale Cost + Shipping + Packaging) × 3 or 4
If your total cost is $3, you can sell it for $12–$15 easily, or even $25+ with premium packaging and branding.
Don’t underprice! You’re not just selling a necklace—you’re selling the experience, look, and emotion behind it.
Red Flags to Watch When Dealing with Chinese Wholesalers
Not every supplier is your friend. Some may look good on the surface but cause headaches later. Here’s what to avoid:
🚩 Unrealistically Low Prices
If a necklace is listed for $0.20 when the average is $1.50, it’s probably garbage. You get what you pay for.
🚩 Vague Answers or No Samples
Good suppliers communicate clearly. If they dodge your questions or won’t send a sample, run.
🚩 Poor Product Images
If they can’t even take clean photos, how good will the actual product be?
🚩 No Trade Assurance or Buyer Protection
Always order through platforms that offer dispute resolution (Alibaba, DHGate, etc.)
🚩 No Certifications or Testing Reports
This is critical for products sold in the US or EU. Ask for REACH o RoHS compliance if needed.
Doing a bit of due diligence can save you from lost money, angry customers, and legal trouble.
Conclusión
China’s wholesale necklace market offers unmatched opportunity—if you know what to look for. From chunky Cuban chains to elegant dainty pendants, there’s something for every niche and budget. By sourcing smart, negotiating well, and branding with care, you can turn simple accessories into a thriving business.
We covered:
- The top 10 best-selling necklace types from China
- Where to find reliable suppliers
- How to avoid scams and low-quality products
- Import tips, pricing strategies, and reselling hacks
Whether you’re starting your first online store or expanding your current inventory, these insights will help you choose the right necklaces, build brand trust, and boost profits.
So, what are you waiting for? It’s time to build your jewelry empire—one necklace at a time.
FAQs About wholesale necklaces from China
1. What’s the minimum order quantity for wholesale necklaces from China?
Most suppliers on Alibaba or DHGate offer MOQs between 50 to 200 units. Some offer even lower if you’re sampling or buying assorted styles.
2. Are Chinese necklaces safe for sensitive skin?
Yes—if you choose the right materials. Look for stainless steel, sterling silver, or nickel-free options. Avoid low-grade alloys or unplated brass.
3. How long does shipping from China usually take?
- Air freight: 7–14 days
- Sea freight: 20–45 days
- Express (DHL, FedEx): 3–10 days
4. Can I get customized necklace designs made?
Absolutely. Many suppliers offer OEM/ODM services—you can add your logo, custom packaging, and unique designs with MOQs as low as 50–100 units.
